The perfume business is booming. Annual global demand is expected to grow at least 5% per year over the next decade as the booming economies of China and India build more HNWIs around the world. Euromonitor research indicates that the overall perfume market grew by 4.95%. The best performing segment was luxury perfumes for women. According to their research, there is a lot of room for growth in Europe, as only around 50% of the adult population buy or wear perfumes today. make my scent singapore Less than 20% of men wear fragrances on a daily basis. They tend to stick to well-known and publicized brands and are less likely to experiment with new fragrances than women. The profit margins are huge in the perfume business, as it costs less than a dollar to produce a regular perfume bottle with the best perfumes that cost five dollars. The retail price varies widely, from inexpensive perfumes that retail for around $ 20 to over $ 150 for some expensive perfumes. Because production costs are low, the retail price does not necessarily mean better aromas. In fact, it is better to buy the fragrance without knowing the price and without judging the aroma and its longevity (how long the aroma will last). You will often be surprised to find that some of the cheaper perfumes work best on the scent alone. Recently there has been a boom in the number of celebrities introducing new perfumes. People like Sarah Jessica Parker (famous for her role in Sex in the City) and Jennifer Lopez. Creating beautiful perfumes is very easy. You don’t need to be a chemist or have a degree in physics. Just buy some essential oils and mix them with alcohol … you can add anything that smells good. There is no one correct way to create a perfume. There are even specialized perfume labs that will create a fragrance for you. The hard part is the marketing. How do you get people to buy your perfume? People tend to buy perfumes using criteria such as brand name, bottle type, and box value rather than just the scent. Did you know that an aromatherapy expert – perfumer is widely known in the industry as the “nose”? They can distinguish between thousands of different scents. I wouldn’t want to be around The Nose after a night out followed by a meal of baked beans on toast!